Let's build incredible businesses that stand the test of time

A single membership for all your strategy needs

On-demand
expertise

Book a strategy brainstorm, download a strategy doc, or request input into a critical business decision anytime.

Global perspective,
local support

While the Kaya brain trust consists of the brightest strategy consultants from around the world, your consultant will always understand your local operating context.

Bespoke
membership

Customise your membership any way you like - consultations and doc reviews are unlimited, or upgrade to a projects plan.

Fit-for-purpose
tech

Our tech-enabled delivery model is efficient, accessible and personalised.

Seamless
collaboration

Our memberships come with unlimited users - invite key stakeholders or your whole team!

Our Founders

Katriona Lee

Co-Founder & CEO

Hi, I'm Kat 👋

In 2022, I left my job as a strategy exec in tech to travel. To fund my explorations, I provided freelance consulting support to a multitude of investment firms, corporate entities, startups and small businesses.

Whilst I count McKinsey, Bain and other leading investment firms as recurring clients, by far the most impactful projects were with startups and high growth small/mid-market businesses. Founders/business owners were blown away by the results that could be achieved through fractional consultative partnerships.

Jake and I have joined forces to build Kaya - to unlock high-quality, on-demand advisory support to ambitious businesses all around the world - integrating awesome tech to make the consulting experience really enjoyable for both our clients and our consultants.

When I'm not daydreaming about new features for Kaya, you can find me at the gym, going on adventures with my partner Aoife or checking out new food spots.

Jake Nicholson

Co-Founder & Director

Hi, I'm Jake 👋

I've spent the past twelve years buying, running, and advising small businesses. When I'm not revamping the consulting industry, I'm supporting other entrepreneurs as Managing Director of SMEVentures, as Entrepreneur in Residence at INSEAD, and on the boards of several small businesses whose need for top-notch strategic support gave rise to Kaya.

I hold an MBA from INSEAD and a BA in English Literature and Italian from Middlebury College. I adore elephants and was once a singing waiter in Times Square.

Our Values

Customer
obsessed:

We exist to help founders and business leaders realize their wildest entrepreneurial visions.

Build
for impact:

Our products and features are finely tuned to help businesses unlock the full potential of every opportunity.

Embody
excellence:

We embrace a high-performance mindset, delicately balancing wellbeing with excellence.

Continuous
learning:

We love feedback and iterative learning. We endeavour to improve every single day.

Entrepreneurs love Kaya.

Our clients' experience of Kaya in their own words

Identity management SaaS

Project objective(s): Validate market opportunity

Kat is awesome! Super helpful and knowledgable! Will absolutely recommend her!

Neal, CEO

identity management company

Automotive manufacturing

Project objective(s): Feasibility assessment and idea validation

Amazing insights, amazing knowledge and great communication.

Sam, founder

stealth startup

Publishing and commercial printing

Project objective(s): Define competitive advantage, digital strategy and success metrics

One of the best strategies...I have seen, well-thought-out......

Sonia, CEO

National publishing franchise

Our customers.

Get in touch.